About Us

A COLLECTION RECONSTRUCTED WITH PURPOSE.
OUR STORY CONTINUES WITH YOU.

Novel is a brand based in Los Angeles, established by two friends. We are moved by intuitive design, dazzling embellishments, and visible mending. Principles of sustainability inspired us to start our own process to project platform that reconstructs forgotten clothing into a unique intimate treasure.

The fashion industry continues to consume limited materials to feed a demand for new products from nothing, but our goal is to enrich what already exists toward a cleaner future. Novel’s design philosophy stems from environmental mindfulness, refined imperfections, collaborative creation, and bold spirit. Through proper care and innovation, a garment’s wear can be extended lifetimes beyond our own. We are humbled by the opportunity to participate in a generational shift towards building a more sustainable world.

INTENTIONALITY FROM PROCESS TO PRODUCT

We accompany each piece from start to finish. From collecting neglected fashion items through thrifting and deadstock to conceptualizing designs, we carefully rework and collaborate on each piece. Every aspect of the brand passes through our hands to ensure each garment invokes individuality. Even if a style is reproduced, no two garments will ever be identical, as the materials will be unique upon what is attainable. In this respect, more time is needed for this thoughtful design process, thus resulting in a piece that is truly one-of-a-kind.